digital marketing training

digital marketing training

digital marketing training

Rakesh Tech Solutions is one of the leading IT Institutions for  Digital Marketing (SEO, SMO, SEM And SMO) Online Training which is located in Hyderabad  with the objective of providing a Training services for various requirements in IT industry. Rakesh seo services Trainings  is started by a group of highly talented faculty in their respective courses  with online support for students and Employees in world wide. 

SEO Course topics that covered by our professionals

Basics for SEO

 What is Domain

 Basic Knowledge of World Wide Web

 Difference between Portal and Search Engines

 What is SEO

 Types of SEO Techniques

 Black hat techniques

 White Hat techniques

 How Search Engine works


SEO Research & Analysis

 Market Research

 Keyword Research and Analysis

 Keyword opportunity

 Competitors Website Analysis

 SWOT Analysis of Website

 How to Choose Best Keywords

 Tools available for Keyword Research


Website Design SEO Guidelines

 Content Research

 Content Guidelines

 Content Optimization

 Design & Layout

 XML Sitemap / URL List Sitemap


On-page Optimization

 The Page Title

 Meta Descriptions & Meta Keywords


 Bold Text

 Domain Names & Suggestions

 Canonical Tag

 Meta Tags

 Images and Alt Text

 Internal Link Building

 The Sitemap

 Invisible Text

 Server and Hosting Check

 Robots Meta Tag

 Doorway Pages

 301 Redirects

 404 Error

 Duplicate content



Off-page Optimization

 Page Rank

 Link Popularity

 Link Building in Detail

 Directory Submission

 Social Bookmark Submission

 Blog Submission


 Links Exchange

 Reciprocal Linking

 Posting to Forums

 Submission to Search Engine

 RSS Feeds Submissions

 Press Release Submissions

 Forum Link Building

 Competitor Link Analysis





 Google Analytics

 Installing Google Analytics

 How to Study Google Analytics

 Interpreting Bars & Figures

 How Google Analytics can Help SEO

 Advanced Reporting

 Webmaster Central & Bing/Yahoo

 Open Site Explorer

 Website Analysis using various SEO Tools available


SEO Tools

 Keyword Density Analyzer Tools

 Google Tools

 Yahoo / Bing Tools

 Rich Snippet Text Tools

 Comparison Tools

 Link Popularity Tools

 Search Engines Tools

 Site Tools

 Miscellaneous Tools



SEO Reporting

 Google analysis

 Tracking and Reporting

 Reports Submission

 Securing Ranks

(ii)        SMM

•           Identify Business Goals

•           Set Marketing Objectives

•           Identify Ideal Customers

•           Research Competition

•           Create a Content Strategy

•           Allocate Budget and Resources

•           Assign Roles.


(iii)       Email Marketing

•           Clean the data

•           Make templates

•           Sending campaign

•           Landing Pages

•           Integration into mail chimp

•           Automation





(iv)       Google Adwords

•           Search Campaign

•           Display Campaign

•           Remarketing

•           Google adwords Certification Exam

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