Search Engine Optimization (SEO) Services
There are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
WEBSITE SEO AUDIT
A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This is something which should always be part of all good SEO packages. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
LINK DEVELOPMENT (LINK BUILDING)
Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can't get link-work for $500 per month; however, it won't be for a large volume of links.
Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
SEO CONTENT WRITING
SEO content writing is somewhat of a misnomer--it really should be replaced with high quality and well researched content writing. The term "SEO content writing" implies that there is a secret writing formula which turns plain everyday text into something magical that gets the attention of the search engines--this could not be further from the truth.
If you are looking for content writing services which will help your website attain higher rankings, what you are really looking for is high quality and well written content, and not SEO content. SEO content is what you would get from a writing sweatshop or someone who cannot afford to write good content because they are only charging you $12 per "article".
SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.
Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many images, etc).
A comprehensive search engine optimization campaign will have all of the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.
Social Media Optimization (SMO)
Social Media Optimization (SMO) is a wonderful way of generating website popularity and connecting people together with different point of views and interests through various social media websites like online communities, blogs and forums. Internet users here meet together to discuss a certain topic, share ideas on various issues or simply express whatever they feel like.
Social Media Optimization includes adding RSS feed, blogging and forums, where people are free to express their views and can comment on each other posts. Social networking websites have proven to be very popular in the past few years and the opportunity to use them for search engines, business promotion, online marketing and website promotion is very interesting. You can always target more traffic through SMO by using various social networking websites like Digg, Furl, Stumble Upon and many more. Active participation in various community forums and healthy discussions with meaningful inputs can automatically increase the value and help in attracting the people to your website. A great feature of micro blogging through twitter can be a great advantageous tool for the promotion of a website which is categorized under Social Media Marketing.
Some of the Search media optimization rules include:-
- Tagging and social book marking
- Provide ability for easy and quick linking
- Should be socially networked
- Allow the posting of the views and comments on the wall
- Create blogs for your websites
- Building community through forums
- Creating viral media like podcasts, videos and audio streams.
Our professionals at Pixel WebTech provide you with Social Media Optimization Services which work as effectively as viral marketing. Social media optimization has proved to be another better way to woo clients to your website and getting the site optimized better than Search Engine Optimization (SEO). It helps you to focus on driving traffic from various sources other than search engines, thus providing an improved search engine ranking.
Another important feature of SMO is that this service is cheaper than the other SEO services. You can also lead to generation of one way links from high ranking sites. Therefore, it's great for your page optimization and would enable people to find these links while browsing these social websites. The more explanatory and informative is your review, the more possibility of people browsing through your link.
Social Media Marketing
Prime Concepts can work with you to develop a simple social media marketing plan designed specifically for your business. We can help you use social media and your blog to:
- Monitor your brand.
- Get top search engine rankings.
- Generate leads.
- Provide customer service.
- Do damage control.
- Build inbound marketing.
- Connect with new prospects.
- Engage your customer base.
- Generate sales.
Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Blogs
- Profile setup
- Profile optimization to get you found
- Company branded pages
- Custom, branded social media backgrounds and graphics
- Social media networking daily, weekly and monthly plans
- Blog post and YouTube video Search Engine Optimization
- Social media share button integration
- Social media icon integration
Search engine marketing (SEM)
Search engine marketing (SEM) is about getting your online ads to show up on search engines when potential customers look for products or services like yours. Good SEM leads to more traffic, conversions and sales on your site—especially with Resultrix in your corner.
Our performance-based compensation model and proprietary technologies are what separate us from the pack. We charge our clients only for their results—whether it’s per visitor, per lead, per download or per sale. It’s a model we can support given our deep investment in technology and many years of experience, and one that our clients appreciate, too.
Bottom line: we don't waste your time (or money) with mostly meaningless metrics like impressions or average positions. Instead, we focus purely on business results like number of leads, number of visitors, revenue, ROI, or however you measure your success.
- Keyword research
- Campaign mapping
- Ad creation
- Bid management
- Multi-variant testing
ADDITIONAL SEM SERVICES
- Click Fraud Monitoring
We monitor, prevent and report users who repeatedly click on your ad to generate a false bank of clicks that eat into your marketing budget rather than generate leads.
- Contextual Advertising
We deliver ads to web sites, portals and social media sites that are directly related to the content being viewed, helping ensure that the right audience gets your message.
- Conversion Path Analysis
We quantify the effectiveness of your users’ experience through analysis of key interactions they’re having with your site.
- Landing Page Consultation
We create online destinations that create an instant connection with your customers and in turn generate interest and conversions.
- Paid Search Advertising Audit
We methodically analyze the effectiveness of your existing search campaigns to find ways to reduce costs and increase efficiency.
- Search Analytics Consulting
We interpret your search analytics results into recommendations you can take action on—and benefit from.
Once customers have arrived at your website through SEM, their experience has just begun. The content they see, the interaction they have and their total user experience all have an effect on your brand’s image and conversion rate. See our design section for ideas on how we can improve the overall customer experience of your online properties and marketing initiatives.