Using Google Adwords How to Advertise Your Business

Using Google Adwords How to Advertise Your Business

AdWords

An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google's search engine. Common ad campaign groupings include geography, device segmentation, and product type.

Google My Business

A product that lets you create and manage free business listings in Google Maps so that people can see your business when doing a local search.

Google My Business allows you to create and verify your local business on Google, so your business information can be shown in Google Maps. With Google My Business, you can also add business information that can appear on Google.com, Google Maps, and Google Earth when someone searches for your business name or category.You can show business locations in your ads by using location extensions. Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.

 

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