seo onpage working procedure and process 2019
On-page SEO (also called on-site SEO) is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. These on-page SEO components include content elements, site architecture elements, and HTML elements.
Google's algorithm ranks your website on three main factors:
on-page SEO, off-page SEO, and technical SEO:
We'll cover on-page SEO elements below.
Off-page SEO refers to social sharing, external linking, and more.
Technical SEO refers to all the SEO elements not included in on-page and off-page practices, such as structured data, site speed, and mobile readiness — the more technical parts of SEO.
Why is on-page SEO important?
On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.
Merely creating and publishing your website isn't enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
On-page SEO is called "on-page" because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren't always visible).
Every part of on-page SEO is completely up to you; that's why it's critical that you do it correctly. Now, let's discuss the elements of on-page SEO.
On-Page SEO Elements
High-quality page content
Page titles
Headers
Meta descriptions
Image alt-text
Structured markup
Page URLs
Internal linking
Mobile responsiveness
Site speed
HTML Elements
HTML elements refer to the elements in your source code. Note: To see the source code for any page in your browser, click View > Developer > View Source in the top menu.
Page titles
Your website page titles (also known as title tags) are one of the most important SEO elements.
on-page-seo-page-title-tag
Titles tell both visitors and search engines what they can find on the corresponding pages.
To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible.
Here are some best practices for when developing a page title:
Keep it under 70 characters (per Google's latest update) ... any longer and your title will be cut off in search results. Mobile search results show up to 78 characters.
Don't stuff the title with keywords. Not only does keyword-stuffing present a spammy and tacky reading experience, but modern search engines are smarter than ever — they've been designed to specifically monitor for (and penalize!) content that's unnaturally stuffed with keywords.
Make it relevant to the page.
Don't use all caps.
Include your brand in the title
Headers
Headers, also known as body tags, refer to the HTML element
,
,
, and so on.
on-page-seo-headers
These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent.
Incorporate important keywords in your headers, but choose different ones than what's in your page title. Put your most important keywords in your
and
headers.
Meta descriptions
Meta descriptions are the short page descriptions that appear under the title in search results. Although it's not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it's just as important when doing on-page SEO.
on-page-seo-meta-descriptions
Meta descriptions can also be copied over to social media when your content is shared (by using structured markup, which we talk about below), so it can encourage click-throughs from there, too.
Here's what makes for a good meta description:
Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.)
Include your entire keyword or keyword phrase.
Use a complete, compelling sentence (or two).
Avoid alphanumeric characters like —, &, or +.
Image alt-text
Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about ... which is important because Google now delivers almost as many image-based results as they do text-based results.
That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.
Here's what to keep in mind when adding image alt-text:
Make it descriptive and specific.
Make it contextually relevant to the broader page content.
Keep it shorter than 125 characters.
Use keywords sparingly, and don't keyword stuff.
On-Page SEO Checklist
Crawl your website
Conduct an SEO audit and define your site architecture
Update URLs, page titles, and meta descriptions
Establish value propositions for each page
Define your target audience
Plan new page titles
Add new meta descriptions
Track keywords and topics for each page
Review and edit page content as needed
Incorporate visual content
Add internal links
Optimize for conversions
Working Types
Meta Title Tag 60 to 70 (best - 50 to 60)
Title information is written in between the
...
tags in head section of the page.
Primary Keyword |Secondry Keyword |Ternary Keyword
Note:Secondry keyword,ternary keyword Should be supported primary keyword
Keyword 1| Keyword 2 |keyword3
Online Movies | Free Online Movies | Watch Online Movies
Meta Description in SEO
The description should be meaningful along with the inclusion of the keywords. The character limit for the Google is 320 (new) / 160(old). For Yahoo is 165. MSN is 200+. So it would be better not to exceed 160.
Example:
Meta Keywords in SEO - 25 words or 200 characters
Example:
"
”
Headers Tag
Header Tags SEO is a part of using the header tags in the webpage while writing the HTML code.
It is recommended to use atleast one
tag in every web page. Upto 3
tags are allowed in a page. Using of header tags increases the importance of that word. Google crawler when reads our pages it highly concentrates on the heading texts(words written in heading tags). Keep the targetted keywords in header tags. In SEO it is very important to keep the targetted keywords in the header tags like h1 tag. This increases the importance of the targetted keyword and help in seo to get top ranks in SERP results.
Header tags includes
. All the header tags have importance in seo.
What is a canonical URL?
Every page on your web site should be referred to using one and ONLY one URL. This single URL for a page is called the canonical (preferred) URL. There you have it! Easy… breezy! Sounds simple enough.
Why implement URL canonicalization?
ding duplicate content and split link juice/split page rank. This is not optimal from an SEO perspective. And if you’re an SEO then you do get paid to “optimize”
Robots.text file
Robots, Crawlers, Spiders etc are all recognized with the same. These crawlers indexes our website in their search engine databases. Google robots are called as Googlebot, Yahoo robots are called as Yahoo Slurp and MSN robots are called as MSN bot.
robots.txt is a text file which is created at the time of creating a website. This name is case sensitive, maintain all the letters to be lower case.
User-agent: *
Allow: /
Sitemap: https://www.mydomain.com/sitemap.xml
Disallow :
User-agent: [user-agent name]
Disallow: [URL string not to be crawled]
how to check robots.txt - mydomain.com/robots.txt
Xml site Map( Search Engine Purpose)
This free and easy to use site map creator is fast, efficient and allows you to generate a sitemap that can instantly be submitted to Google. This tool will crawl your site and find pages automatically. The only requirement is a popular browser that supports java, such as Internet Explorer, Firefox and others
Seo Onpage Tutorial 2019
