What is the difference between SMO and SMM
What is the difference between SMO (social media optimization) and SMM (social media marketing)
Starting with the definition, SMO stands for Social Media Optimization and SMM stands for Social Media Marketing. SMO is a part of SMM.
Social media optimization is the collective bag of optimizing process which involves, embedding social media icons on one’s website, making strategic change on website to encourage social media engagement or even brand identity on social media platforms.
Social media marketing is social form of marketing which intends to generate sales through social media
Social Media Optimization
Social Media Optimization or SMO refers to the process of optimizing a website to get more viewers and traffic by exposed on various social media networks.
Popular social networking sites are Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization is a strategy to make a website and its content viable and opt for sharing across social media and networking sites.
In short, SMO is all about attracting and make the audience to look into your product or brand with an “optimized” website and encouraging them to share your content without any effort on your part.
Social Media Marketing
SMM is the next step to SMO. After you optimize your website, it’s time to share and publicize your content online on various social media channels to let the people know about your business and brand. These may include advertisements, blogs, images, and videos describing your brand, services, and products. For example: Creating valuable and informative video content and post it YouTube, writing a content with values to the users that gets bookmarked are comes under SMM.
SMM is about off-site activities. For instance, establishing a relationship in online communities to have direct communication with your customers said as an active part of SMM.
Both SMM and SMO are important for a website to get ranked and for business to make sales. Most of the high-end businesses are having separate sources to handle social activities of their business. For a small business person it is expensive to spend and if you really have no time for social presence then hire Upniche who is online based company providing SEo, SMO, and SMM services. As an affiliate marketer or a business person, you should be active on social media to hold your customer and gain new customers.
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