What Is Google AdWords How does Google AdWords work


What Is Google AdWords How does Google AdWords work

What Is Google AdWords How does Google AdWords work

What Is Google AdWords? How does Google AdWords work?


Google AdWords is a simply a pay-per-click service of Google, which allows you to create and run ads for your business.


Google AdWords can be very useful to attract maximum potential customers

in short time, especially for new businesses and startups who are new in ecommerce field.


These Ads are great because you’re reaching people you have an interest in your product or service. The only thing you need to do is, you have to use proper key words and target your audience carefully.


8 tips for using Google AdWords


Establish a proper budget

Establishing a proper budget is a foundation step that you need to take while creating an AdWords campaign.

Do proper keyword research

It’s very important to find relevant keywords for your ad campaign.

Only choose those keywords that describe your business, products or services well. Adjust your budget accordingly by investing more on high-performing keywords and less on low-performing keywords.

Attract more customers

Create a simple but creative ad which makes feel your product or service helpful to viewers.

Use optimized landing page

To ensure that you get most of the gains from AdWords, direct all your visitors to an optimized landing page rather than a not-so-appropriate home page.

Use Search and display networks as per your need

Search and display networks are two Ad types you can choose from

For your ad campaign, but it’s likely not to use both at the same time.

Search networks are great for achieving higher click-through rates (CTRs) and a better quality score in other hand, Display networks are more flexible, and they allow you to choose the type of content you want in your ads.

Operate the search term reports

These reports also prove to be one of the most effective ways to generate long-tail keywords, which are highly targeted and conversion oriented.

To make your work easier, Google AdWords offers a free tool called Conversion Tracking that shows you what happens after your ad gets a click. It also lets you identify how efficient your ad campaigns are performing in terms of generating leads, sales, downloads, sign ups or any other form of conversions.

Location targeting

Location is one the most overlooked elements of an AdWords campaign. Your ads will not work for you if you will not choose your targeted locations properly. Even with the best ad and resulting landing page, you could still be missing out on leads if only customers in the wrong locations are seeing your ads.


What are some Google AdWords best practices


  1. Use dynamic keyword insertion
  2. Add Google’s conversion code to your website
  3. Ad groups shouldn’t exceed 50 keywords max
  4. Move high ROI keywords to their own campaigns with separate dedicated budgets
  5. Use Google’s remarketing feature
  6. Take advantage of all the available extensions – geo, phone, sitelinks, etc.
  7. Study your keyword query reports and bolster your negative keyword lists
  8. Avoid broad match as much as possible. Better to use exact and phrase match. Modified broad match (adding a + sign in front of keywords that MUST appear in the search query) is an option too, but use it sparingly
  9. Dayparting - optimize based on day of the week and time of day, but do NOT choose to go absolutely dark during certain hours. Rather reduce the % bid during your less desirable times
  10. Study your analytics reporting. PPC is both a feeder of other channels (such as retargeting) and benefactor of other higher funnel approaches. Thus assisted and multi-channel conversions are important to understand, as possible
  11. Separate geo campaigns – for example do not target the USA and Canada with the same campaigns
  12. Split search and content into separate campaigns
  13. If your budget is large then select Accelerated Delivery Method so that AdWords does not hold back on displaying your ads
  1. Have ad copy rotate evenly at first so that enough data is collected for all ads in the ad group to make a good decision off of
  2. Focus ad groups around specific themes and keywords and have the ad copy units include those keywords
  3. Create well optimized landing pages that have a clear path for the user. This is often handled by someone other than the PPC person, so be sure to be a stakeholder in its development
  4. Use AdWords Editor – it is much easier to cluster edits/changes there than in the web API


What are the benefits and uses of remarketing

  1. Return users. Just because a visitor has left the site doesn’t mean they’re forever lost to you. Perhaps they need time to think, compare offers, or wait for their paycheck. The right ad shown at the right time will remind them of your company and motivate them to complete the order. This is especially true for high-priced and deferred goods.
  2. Sales and conversion growth. With remarketing, you’re interacting with an audience that once showed interest in your business, which means they’re likely to make a purchase if you make a good offer – for example, a 10% discount for all registered visitors during the week.
  3. More targeted advertising. Unlike regular contextual advertising, remarketing offers more options for audience segmentation. You can create remarketing lists based on almost any user actions and characteristics: which page users have visited, bought, or not bought from, how much money they’ve spent on your site, from which source they came, etc.
  4. Economic efficiency. Since remarketing campaigns are launched only for the target audience, usually their ROI is higher and the cost per click is lower than for contextual advertising.
  5. Brand recognition. The more often a user catches your banner ads, the sooner they’ll remember the name of your company. The main thing here is not to overdo it and cause irritation.


What are the advantages of Google AdWords

Exact Measurement


If we create an ad on Google, They are providing some codes(Tag), If we add those on tag manager, we can track our ad's performance we can alter accordingly. Google provides another option too, Google analytics, In google analytics, we can track the website's performance, Like who is online, How many visits today(organic visit, ad visits and which source) or any day, which device, etc, Google analytics is a great advantage for every website.


ROI (Return On Investment)


In many businesses, you might not get relevant customers easily and you can't measure everything exactly and


More over


we never know about the return(profit). But here all three will happen on with accuracy, For example, On CPC we set 1000rps as our budget and we set per click 100rps, If 10 clicks happened at least we will 5 leads and 1-2 sale easily Because we have reached an exact audience so, we have more chance of getting the sale. In bidding, we can set a daily budget as well. So, We can increase or decrease the budget at any time. This is also one advantage of ROI.


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