Google Tag Manager Fundamentals videos
Google Tag Manager (GTM) is a free solution, introduced in October 2012.
GTM is for managing Google Analytics, advertising and other tracking tags across your website or multiple websites.
Tags are tiny bits of website code that let
you measure traffic and visitor behavior.
Adding tags without efficient management prompts big problems.
Incorrectly applied tags can result in duplications or missing data.
With Google Tag Manager, you eliminate these problems and run your campaigns when you need them.
If you have too many tags in you website.
If new tags to be added in future, you can directly add in GTM.
How does GTM actually work?
GTM offers more versatile tag-management technology
GTM is cookie less domain. It keeps track of a set of tags and tag-firing rules that define when those tags should be made available on your site.
When a user visits the site, the most up-to- date tag configuration is sent over to the end-user’s browser with instructions for which tags should come into picture.
Benefits with GTM :-
GTM can be used in both Mobile sites and Normal sites.
To Evaluate your tagging strategy for both improvements and corrections.
To Manage tags outside of development work.
To Quickly implement new tags.
Decrease page load time by firing tags in GTM.
To Expand the possibilities of the analytics.
Increase the accuracy and consistency of tags.
Increase visibility of what tags exist across site.
Is It Securable?
Automatic Error Checking
Prevents publication if tags aren’t properly formatted.
Error Recovery Features
To make sure that no one will deploy a tag that’s going to break the site.
User Permission Controls
To grant different levels of access.
What Tags we can Add?
To add AdWords Conversion Tracking Tags.
To add Google Analytics Tracking Code.
To verify Google web master tools.
To add double click Floodlight tags.
To add other non-google related tags.
To add custom Image Tags.
How to Configure GTM?
GTM only takes a few minutes to set up an account.
Google Tag Manager has built-in tag Templates for AdWords
Conversion Tracking, Google Analytics, DoubleClick Floodlight, and AdWords Remarketing.
Process of GTM Creation:
1.Go to google.com/tagmanager to create a Google Tag Manager account.
2.Create a container for your site in the account
3.Add the container snippet to your site.
You’ll then be ready to add tags to your site via the Google Tag Manager user interface.
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